Building Brand Equity in a Competitive Market

To Nik Sharma, companies that pursue short-term profits at the expense of branding face long-term hurdles. They often rely on advertising to gain sales and then struggle when the cost becomes prohibitive.

His agency, Sharma Brands, counsels the opposite: Create a positive name identity first. Affordable acquisition and retention follow.

In this episode, he addresses brand strategies, successful companies, and more.

For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6tsI

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com