11min chapter

Ecommerce Conversations cover image

Branding Comes First, Says Sharma Brands Owner

Ecommerce Conversations

CHAPTER

Building Brand Equity in a Competitive Market

This chapter explores the pivotal role of brand recognition and strategic marketing in determining the success of various brands. It emphasizes the importance of engaging with culture through influencer partnerships and community involvement, particularly for smaller brands facing growth challenges. The discussion also touches on innovative approaches to influencer marketing, the significance of genuine engagement, and the benefits of subscription services for enhancing customer loyalty.

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