Entrepreneurs on Fire
Billy Gene on Increasing Your Traffic: An EOFire Classic from 2021
Dec 23, 2023
Billy Gene helps turn clicks on social media into customers. He discusses the value of advertising, the art of asking for the sale, and using entertainment and controversy to increase traffic. Also, learn about the power of books for entrepreneurs.
19:50
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Quick takeaways
- Advertising is crucial for increasing traffic, with the most profitable companies spending billions on ads.
- Engaging and entertaining content, whether through humor or controversy, is key to driving traffic and reaching a wider audience.
Deep dives
Increasing Traffic through Advertising
One of the main points discussed in the podcast is the importance of advertising in increasing traffic. The speaker emphasizes that the most profitable companies in the world spend billions of dollars on advertising. While small businesses often rely on referrals, the speaker suggests that platforms like Facebook, Instagram, and YouTube provide cost-effective options for advertising, with the ability to show ads to a large number of people for just a few cents. The key is to create engaging and entertaining content that captures the audience's attention and encourages them to take action.
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