Metrics & Chill - Predictable Growth for B2B
75: How Bonjoro Doubled Trial Conversions with Personalized Video
Feb 12, 2021
23:23
As Head of Growth, Casey shared how Bonjoro approached one key metric in particular: trial conversions. A software app for sending personalized video emails to onboard new customers and clients, Bonjoro took a page out of their own playbook by using personalized onboarding videos to boost trial user engagement early on.
