JJ Peterson wanted to start his own business when he quickly realized how much money people waste on marketing that doesn’t work. Now with over 20 years of experience in marketing and communication roles and over 1MM books sold for his book Marketing Made Simple, he sits down with Ryan to inform companies how to avoid making the wrong marketing investments.

JJ’s worked with top companies in the world on their strategies such as Microsoft, Tempur Sealy, Certified Angus Beef, and the US Olympic Committee. He shares about the importance of storytelling in a marketing strategy, clarifying your brand’s message to consumers, and how to stop wasting money on campaigns that don’t work. He also emphasizes the importance of answering three questions in marketing: what do you do, how does it make my life better, and how do I get it?

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