Why are colleges telling students to borrow less… while writing nine-figure checks for football coaches? In this episode, Travis Hornsby, CEO of SLP Wealth, joins me to pull back the curtain on the business of higher education through the lens of college football. We talk NIL money, massive TV contracts, coaching buyouts, and what all of this says about how universities actually operate.

We also connect the dots to student loan caps, ROI on degrees, and why it's more important than ever to approach college decisions with eyes wide open.

Key moments:

(06:20) How TV deals turned football into a cash machine

(09:08) What $100M+ coaching contracts teach us about leverage and negotiation

(17:01) Contract terms, non-competes, and exit options might matter more than salary

(22:43) Why loan caps could change which schools are actually worth attending

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