Product Growth Podcast

Model Context Protocol (MCP), clearly explained and why it matters

Apr 1, 2025
Bryan Helmig, Co-founder and CTO of Zapier, dives into the fascinating world of AI and automation. He discusses the Model Context Protocol (MCP) and how it empowers users to automate workflows and send messages without coding. Bryan showcases live demos, including ChatGPT drafting email replies and a Claude-powered Slack bot with jokes. He emphasizes the importance of structured AI outputs for better communication and explores the dynamic team culture at Zapier that fosters rapid AI innovation. A must-listen for productivity enthusiasts!
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INSIGHT

MCP Explained

  • MCP (Model Context Protocol) lets AI agents use tools like sending Slack messages or drafting emails.
  • It's like an old idea brought into the AI agent era.
ADVICE

Zapier's MCP

  • Zapier uses MCP to expose its actions, letting users control AI agent abilities within their workflows.
  • Consider MCP's limitations; it's early and still under development.
ANECDOTE

Live Demo: Slack via MCP

  • During a demo, an AI agent sent a Slack message, showcasing MCP in action, but also revealing its tendency to hallucinate.
  • Control is maintained by limiting actions despite the AI's attempts.
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