What are we doing when we read?

In 'Hooked: How to Build Habit-Forming Products', Nir Eyal explains the Hook Model, a four-step process (trigger, action, variable reward, and investment) that successful companies use to create products that users engage with habitually. The book provides practical insights and actionable steps for building products that capture widespread attention and encourage repeated use without relying on costly advertising. Eyal draws on his research, consulting experience, and practical knowledge to offer a how-to guide that is accessible and valuable for understanding user behavior and designing engaging products.

The novel, published in seven volumes between 1913 and 1927, follows the narrator's life from his childhood in Combray to his experiences in Paris and other locations. It is known for its complex and lyrical prose, and its exploration of the human experience through the narrator's relationships, memories, and observations. The work is often interpreted as loosely autobiographical and is celebrated for its profound reflections on art, time, memory, self, and loss.

Ulysses is a groundbreaking and complex modernist novel that chronicles the experiences of three Dubliners over a single day. The novel is loosely based on Homer's epic poem 'The Odyssey', with Leopold Bloom paralleling Odysseus, Stephen Dedalus paralleling Telemachus, and Molly Bloom paralleling Penelope. It explores themes such as antisemitism, human sexuality, British rule in Ireland, Catholicism, and Irish nationalism. The novel is known for its innovative use of language and narrative techniques, including stream-of-consciousness and multiple literary styles. It captures the essence of early 20th-century Dublin, providing a detailed snapshot of the city's social, political, and cultural landscape.