We're now rolling into the first real episode of this new "Infinite Clients" series, and my goal is to set up each episode in this series with a new rule... or better yet, a commandment.

Maybe we'll have a full "10 Commandments For Infinite Clients" by the end, but let's just start with #1:

Thou Shalt Put It All In Writing.

If you want a guaranteed way to lose a client for life (including any referrals they might have sent), start by putting nothing in writing.

Mismatched expectations are a killer of client happiness. The client might expect one thing, and they get something totally different.

That's why a rock-solid client agreement is so important.

This isn't about them simply being slightly annoyed. It can lead to bigger issues like losing clients for life or even running into legal disputes (Yuck 🤮).

The goal IS NOT to lock them into some sort of "legalese" contract they hardly understand... it's to write it all out in plain, easy-to-understand English (or your whatever your native language is) so they understand what IS and IS NOT included.

This is the first step to infinite clients.

In this episode you’ll discover:

Why setting expectations accurately is vital to your business
How to use a client agreement to ensure you and your clients are on the same page
The key elements of a client agreement
How setting timelines keeps your projects on schedule
Who owns the created work
Credit and cancellation policies

For full show notes, visit https://6figurecreative.com/292

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