How I Flipped my Marketing Agency into a Profitable Personal Brand in 90 Days

In this episode of KO Your Brand, host and personal branding expert Katrina Owens shares the behind-the-scenes story of how she transitioned from running a traditional marketing agency to building a profitable personal brand and coaching business — in just three months.

Through personal insights and actionable strategies, Katrina breaks down:

• Why narrowing her focus was the first (and hardest) step toward creating real momentum.
• How investing in support and delegating tasks helped her reclaim her creativity and CEO energy.
• The mindset shifts that allowed her to navigate months of low revenue without giving up on her vision.
• The real ROI she's seen from investing in live events, mentorship, and strategic business moves.
• Why building a personal brand requires becoming both the talent and the CEO of your business.

Katrina offers a candid look at the fears, risks, and rewards of making a bold pivot — and reminds listeners that success doesn’t come from playing it safe, but from betting on themselves.

🔗 Mentioned in this episode:

• Book a Discovery Call with Katrina: https://calendly.com/knockoutdirective/30min
• Learn more about Living in Balance business mentorship: https://libseminars.com/
• Follow Katrina on IG: https://www.instagram.com/katrinaowenspr/
• Follow KO Your Brand on IG: https://www.instagram.com/koyourbrand/
• Visit the site: www.knockoutdirective.com