The Smart Marketer Podcast
Episode 207: How NutriPaw Scaled to an 8-Figure Pet Brand
Feb 19, 2025
Connor Westby, the entrepreneur behind NutriPaw, discusses his journey in scaling a pet supplement brand into an eight-figure powerhouse. He shares insights on overcoming early challenges and the importance of product innovation. Discover how a strategic pivot in advertising and expansion into new markets fueled growth. Connor reflects on a major business setback and emphasizes the value of maintaining a lean operation for faster scaling. His story is packed with actionable lessons for aspiring business owners!
41:19
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Quick takeaways
- Connor Westby's strategy of continuous product innovation and adaptation to consumer feedback was crucial for NutriPaw's scalability and market relevance.
- The pivot to subscription-based services following a financial setback demonstrated the importance of sustainable revenue models in navigating business challenges.
Deep dives
Journey to Building NutriPaw
Connor started NutriPaw in 2020 after identifying a market need for pet supplements while working in management consulting. Initially launching with a single calming soft chew for pets, the company expanded its product line based on consumer feedback and market trends. This focus on addressing gaps in the pet market, particularly the humanization of pets and demands for high-quality supplements, positioned NutriPaw for growth. Connor's strategy involved continuous product development, introducing three to four new products annually to meet diverse customer needs.
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