How to Scale an Agency 🚀
The Complete Cold Email Deliverability Guide - How to Avoid Spam Filters & Fix Issues
Nov 9, 2024
Explore the intricate world of cold email deliverability and learn how to transform challenges into marketing opportunities. Discover essential setup and warmup strategies to avoid spam filters while using burner domains for credibility. Delve into best practices for launching cold email campaigns, from strategic sending patterns to list validation. Plus, get insights on maintaining engagement and monitoring deliverability issues effectively. Connect with a supportive community of agency owners to enhance your client acquisition skills!
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Quick takeaways
- Recent updates from major email platforms have made deliverability challenging, requiring marketers to adopt new strategies to avoid spam filters.
- Agencies that adapt to email deliverability challenges can enhance their value and innovate, distinguishing themselves in a competitive landscape.
Deep dives
Understanding Email Deliverability Challenges
Email deliverability has become increasingly challenging due to recent updates from major platforms like Gmail, Yahoo, and Outlook. These platforms have implemented stricter algorithms to reduce the amount of spam and phishing attempts, impacting even genuine marketers and agency owners. A significant observation is that over 40% of email traffic consists of spam, prompting stricter filtering mechanisms that can inadvertently catch legitimate emails in spam folders. To counter this, marketers must adopt new strategies to ensure their emails reach the primary inbox, as otherwise, even the best offers may go unnoticed.
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