The Edward Show

Pieter Levels’ Genius Programmatic SEO Strategy Explained

12 snips
Oct 12, 2025
Delve into Pieter Levels' innovative take on programmatic SEO that's actually effective. Unlike many, he avoids a sea of low-quality pages and focuses on unique, valuable content that resonates with users' search intents. Discover how audience engagement and quality backlinks elevate domain authority. Learn about RemoteOK's strategic page designs and NomadList's data-driven insights for city searches. Realizing the importance of scaling thoughtfully is key—focus on value first to ensure SEO success without the pitfalls.
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INSIGHT

Quality Over Quantity For Programmatic SEO

  • Programmatic SEO often fails because it creates thousands of low-value pages that bloat sites and waste crawl budget.
  • Pieter Levels succeeded by making programmatic pages genuinely useful and valuable for searchers.
ANECDOTE

Pieter Levels’ Programmatic Outputs

  • Pieter Levels runs many large sites using programmatic SEO, including RemoteOK (590k pages) and PhotoAI (61k pages).
  • These examples show how template-driven pages can scale when executed thoughtfully.
INSIGHT

Template + Data Is The Core Mechanic

  • Programmatic SEO builds templates filled with variables to auto-generate pages targeting specific queries at scale.
  • The more valid variables and conditional dependencies, the better tailored each page can be to search intent.
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