Phil Rowley on The Six Sells Podcast

In this episode of The Six Sells Podcast, Phil Rowley, Head of Futures, at Omnicom Media Group talks to Mike Nicholson at Six Sells about some emerging technologies that have caught his eye.

The conversation covered many topics including:

Media Fusions – Collision of channels; content as “solid, liquid, and gas” that can adapt to multiple surfaces and formats. Examples: EV charging screens as gaming consoles, influencer + e-commerce integration, gaming-specific social networks.

Accelerated Business Brains – Proprietary AI “second brains” to centralise and search all company knowledge, improving efficiency in document and information retrieval.

Stamina for Sustainability – Incremental, compounding innovations rather than a single “green bullet”. Examples: small in-restaurant vertical farms, repair-and-resell platforms.

Augmented Humans – AIoT (AI + Internet of Things) to improve human physical and mental performance. Examples: AI posture correction wearables, immersive mood/environment systems.

Trust by Design – Embedding ethics, transparency, and reliability into AI and business processes from the outset; managing both technical accuracy and human-to-human trust.

#AI #Media #Advertising #Marketing #AdTech