Today’s episode focuses on business development challenges faced by both new and seasoned partners at large law firms. I provide practical strategies to help you define your unique value proposition, target effective marketing efforts, and seek client feedback. 

You’ll find out how to address common pitfalls, such as spreading yourself too thin, failing to personalize follow-ups, and how to turn a past misstep into an opportunity for new business. At a Glance:

• 00:00 – Introduction to the episode  

• 01:20 – Business development challenges faced by partners in large firms  

• 02:07 – Defining unique expertise and avoiding the “jack of all trades” approach  

• 03:23 – Finding a niche and standing out in a saturated market  

• 05:10 – Evaluating the ROI of business development activities  

• 06:17 – Personalizing marketing efforts and outreach for maximum impact  

• 08:22 – Importance of follow-ups in deepening client connections  

• 09:18 – Seeking client feedback and addressing past missteps  

• 10:43 – Soliciting qualitative feedback beyond standard client surveys  

• 12:19 – Evolving nature of business development for lawyers

Rate, Review, & Follow on Apple Podcasts & Spotify

Do you enjoy listening to Big Law Life?  Please consider rating and reviewing the show! This helps support and reach more people like you who want to grow a career in Big Law. 

For Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast here! 

For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.

Interested in doing 1-2-1 coaching with Laura Terrell? Or learning more about her work coaching and consulting? - here are ways to reach out to her:

www.lauraterrell.com 

laura@lauraterrell.com  

LinkedIn: https://www.linkedin.com/in/lauralterrell/ 

Instagram: https://www.instagram.com/lauraterrellcoaching/ 

Show notes: https://www.lauraterrell.com/podcast