Big Law Life #43: Avoiding BigLaw Mistakes in Business Development
Today’s episode focuses on business development challenges faced by both new and seasoned partners at large law firms. I provide practical strategies to help you define your unique value proposition, target effective marketing efforts, and seek client feedback.
You’ll find out how to address common pitfalls, such as spreading yourself too thin, failing to personalize follow-ups, and how to turn a past misstep into an opportunity for new business. At a Glance:
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00:00 – Introduction to the episode
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01:20 – Business development challenges faced by partners in large firms
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02:07 – Defining unique expertise and avoiding the “jack of all trades” approach
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03:23 – Finding a niche and standing out in a saturated market
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05:10 – Evaluating the ROI of business development activities
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06:17 – Personalizing marketing efforts and outreach for maximum impact
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08:22 – Importance of follow-ups in deepening client connections
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09:18 – Seeking client feedback and addressing past missteps
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10:43 – Soliciting qualitative feedback beyond standard client surveys
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12:19 – Evolving nature of business development for lawyers
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Interested in doing 1-2-1 coaching with Laura Terrell? Or learning more about her work coaching and consulting? - here are ways to reach out to her:
laura@lauraterrell.com
LinkedIn: https://www.linkedin.com/in/lauralterrell/
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Show notes: https://www.lauraterrell.com/podcast