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Domain Name Wire Podcast

Diversification and domain investing strategy – DNW Podcast #504

Oct 14, 2024
Nikul Sanghvi, an adept domain investor renowned for his strategy with .co domains, shares insights on diversifying investments. He discusses the transition to newer extensions like .io and .so while navigating risks associated with country-code domains. The conversation includes the evolution of domain sales strategies, emphasizing how loading times greatly impact purchasing success. Nikul also tackles the influence of aftermarket platforms and the critical role of optimizing landing pages for enhanced sales performance.
38:56

Episode guests

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Quick takeaways

  • Nikul Sanghvi emphasizes the importance of diversifying domain investments beyond .co to include various extensions like .io, mitigating risks and capitalizing on growth potential.
  • He discusses the evolving domain sales landscape, highlighting the complexities of tracking sales metrics and the need for careful evaluation due to recent market changes.

Deep dives

Diversifying Domain Investments

Nicol Sangvi discusses his strategic shift in domain investing, moving from a heavy reliance on .co domains to diversifying his portfolio with other extensions like .io and .so. He highlights that while .co previously comprised around 90% of his investments, this has now dropped to roughly half. This transition reflects a broader trend in the domain market, where Sangvi has begun focusing on repurposed country-code top-level domains (ccTLDs), which he believes offer strong potential for growth. His focus on higher-quality .com domains has also increased, though they still represent only about 5% of his overall portfolio.

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