#166: Stop Selling, Start Advising: the Secrets to Linkby's Incredible Growth - Co-Founder Adrian Fagerlund

In this episode, we sit down with Adrian Fagerlund, co-founder of Linkby, to explore how his revolutionary ad-tech platform is changing the game for brands and publishers. Linkby connects brands with the world's most prestigious publishers in record time while focusing on performance and measurability.

Learn how Linkby has scaled globally, their approach to trusted advisor sales, and why their reverse pitching feature is a game-changer.

Tune in and learn:

+ How Linkby helps brands scale content across major publishers

+ The role of communities and referrals in driving growth

+ Why trusted advisor sales lead to long-term success

This episode is a must-watch for marketers looking to stay ahead in content and PR innovation.

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00:00 Introduction: Meet Adrian Fagerlund and Linkby

03:00 What Is Linkby? Revolutionizing Content and Advertising

06:00 Overcoming the Chicken-and-Egg Problem in Startups

09:00 Redefining Sales: Trusted Advisors, Not Just Sellers

12:00 The Role of Team Alignment in Scaling Rapidly

15:00 Lessons from Pedestrian.tv: A Foundation for Linkby’s Success

18:00 Linkby’s Global Team Bonus System: Driving Collaboration

21:00 The Power of Communities and Referrals in Marketing

24:00 Performance PR: Working with Agencies and Affiliates

27:00 Exploring Linkby’s Reverse Pitching Feature

30:00 Feedback Loops: Improving Targeting and Aligning Teams

33:00 What’s Next for Linkby: Products and Innovations

38:00 Key Takeaways from the Conversation with Adrian Fagerlund

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