How to trust in times of uncertainty (w/ Rachel Botsman)
Mar 3, 2025
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Rachel Botsman, a professor at Oxford and author specializing in trust, delves into the complex dynamics of trust in today's world. She discusses how trust is shifting from human interactions to technology, raising concerns about AI's role in our decision-making. Botsman emphasizes the challenges of misinformation in the digital age and the emotional impact of trust erosion in online communications. She highlights the need for vulnerability and transparency to foster meaningful connections, especially in uncertain times.
Trust is a complex, emotional relationship with uncertainty that extends beyond rational calculation, influencing how we connect with others and technology.
The shift from human interactions to reliance on biased sources and algorithms complicates trust, demanding individuals to discern fact from misinformation amidst a fragmented information landscape.
Deep dives
The Essence of Trust
Trust is defined as a confident relationship with the unknown, which empowers individuals to connect with others despite uncertainty. It involves risk assessment but extends beyond rational calculation to encompass the human ability to rely on both people and systems, like technology. The complexities of trust have evolved—people now often trust algorithms and automated systems, questioning the reliability of traditional interpersonal trust. This shift highlights the importance of understanding trust's emotional facets and how they enable us to cope with life’s uncertainties.
Navigating Trust in a Digital World
In today’s society, trust operates in a more fragmented manner, with individuals relying on biased sources for information instead of traditional institutions. People commonly seek confirmation for their beliefs from social circles or online platforms, creating a unique challenge for discerning fact from misinformation. This shift has led to a heightened cognitive burden, where individuals must sift through vast quantities of information and determine their trustworthiness, often resulting in exhausting mental evaluations. The demand for clarity and definitive answers amidst uncertainty places immense pressure on individuals as they grapple with an overwhelming influx of information.
The Human Connection and Trust
The concept of trust extends beyond formal relationships; it thrives on reciprocal actions in everyday interactions, which are essential for building connections. Trust signals, such as body language and social cues, play critical roles in establishing comfort and safety in face-to-face environments. As digital interactions grow, these trust signals become less prominent, impacting the quality of connections and the ease of interpersonal trust. Increased reliance on technology can risk reducing deep human interactions and ultimately challenge our ability to form meaningful bonds.
Trust Dynamics in Identity and Risk
Trust dynamics significantly vary based on identity and personal risk levels, necessitating an individualized approach to understanding trust. Those with higher stakes, such as marginalized groups, need stronger trust foundations due to their heightened vulnerability. Conversely, individuals with fewer perceived risks may not rely as heavily on trust, leading to different experiences and expectations in social or professional contexts. Recognizing the relationship between trust and risk can aid in addressing disparities and fostering trust in diverse settings.
Rachel Botsman studies trust. She’s a professor at Oxford University and the author of the books What's Mine is Yours, Who Can You Trust? and the new audiobook, How to Trust and Be Trusted. From asking AI medical questions, to understanding what’s real and what’s a lie online, Chris and Rachel discuss trust in many forms. What happens when trust is shifted away from human interactions and given to machines or companies to be monetized?