How Fawn Weaver Built a BILLION DOLLAR Whiskey Brand

Oct 22, 2024

59:32

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This week, Morgan DeBaun is joining Fawn Weaver at Uncle Nearest Distillery in Shelbyville, Tennessee, to discuss the triumphs and legacy of the award-winning whiskey brand.

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In this episode:

00:00 Welcome to Shelbyville

00:15 The Distillery Experience

00:55 Big Goals and Achievements

02:08 The Power of Earned Media

03:22 Setting and Achieving Impossible Goals

05:11 Motivating the Team

08:17 Navigating the Spirits Industry

14:34 Wealth Equity and Investment

15:35 Overcoming Historical Trauma

23:47 The Strength of Our Ancestors

26:17 Authenticity and Resilience

27:32 Delivering Solutions as an Entrepreneur

27:57 The Burden and the Yoke: A Deeper Look

28:56 Managing a Large Operation

29:21 Diversity at the Distillery

31:43 The Story of Nearest Green

33:10 The Legacy of Jack Daniel and Nearest Green

39:02 The Importance of Excellence in Black-Owned Businesses

40:47 Navigating Social Media and Misinformation

48:47 Embracing Challenges and Finding Passion

50:09 Final Thoughts and Connecting with the Audience

In the episode, Fawn opens up about the ambitious goals she set for Uncle Nearest and how she's capitalized on press coverage to make significant strides in a fiercely competitive industry. She and Morgan dive deep into wealth equity and investing as African Americans.

In a candid discussion about imposter syndrome, Fawn explains why she doesn’t believe in the concept, seeing it as a self-fulfilling prophecy rather than a legitimate barrier to success. She reflects on the power of walking into rooms with confidence and the importance of remembering her strong ancestral lineage when facing challenges.

Fawn also reveals the true story of Uncle Nearest, correcting myths about Nearest Green and Jack Daniels, and offering a historian’s lens on the legacy of Tennessee whiskey. The conversation shifts to the buying power of the Black community and the missed opportunities to create true Black excellence in recent years. She emphasizes the importance of checking our sources in an era where social media can be manipulated to create division, and she shares her relentless mindset when it comes to overcoming hurdles and outperforming the competition.

Through it all, Fawn’s insights on passion, purpose, and faith shine through, offering an inspiring look at what it takes to succeed at the highest levels. Tune in, and be sure to leave a 5-star rating and review to support the podcast!