How Wellness Culture and Lifestyle Gurus Spread Misinformation with Stephanie Alice Baker

Sociologist and WELLNESS CULTURE author Stephanie Alice Baker joins us to discuss the rise of wellness influencers, why people are attracted to guides and gurus, the false dichotomy between expertise and personal experience, how the concept of intuition is used to market wellness products and practices, how wellness culture has become a gateway to medical misinformation, disinformation, and conspiracy theories, and more. 

Dr. Stephanie Alice Baker is an Associate Professor and Deputy Head of the Sociology and Criminology Department at City, University of London. Dr Baker’s research explores influencer culture in the context of health and wellness. She currently examines the amplification of disinformation, influence networks, and potential radicalization pathways online. Learn more about her work here, and check out her new book Wellness Culture. 

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