DataFramed

#333 Creating an AI-First Data Team with Bilal Zia, Head of Data Science & Analytics at DuoLingo

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Nov 24, 2025
Bilal Zia, Head of Data Science & Analytics at Duolingo, brings his expertise from Amazon and the World Bank to share insights on transforming data teams. He discusses the importance of building trust with stakeholders and embracing AI to drive business decisions. Zia explains the advantages of a hub-and-spoke organizational design for seamless collaboration and emphasizes hiring candidates who balance technical prowess with strong communication. He advocates for creating psychological safety in AI experimentation to foster innovative workflows.
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ANECDOTE

Turning Around A Sub-Basement Team

  • Bilal inherited a rudderless, underperforming data team with low trust and motivation.
  • He prioritized listening to stakeholders and rebuilding credibility before making big changes.
ADVICE

Start By Mapping Stakeholder Problems

  • Talk to every stakeholder to map company problems to data solutions before prioritizing work.
  • Use that matching to direct resources and bring leaders along to build early trust.
ANECDOTE

People First, Then Science

  • Bilal invested in people and structure rather than ideas, adding management layers and raising the bar.
  • A forecasting model overhaul cut forecast errors from ~10% to within 0–3% for many quarters, restoring leadership trust.
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