Insights From 23 Years in Content Marketing - Andy Crestodina, Co-Founder/CMO at Orbit Media

Andy Crestodina (Co-Founder and CMO at Orbit Media) is an expert at SEO, Analytics, AI, Content Strategy and Website Optimization. He’s gathered a huge following consisting of 100k+ LinkedIn followers and newsletter subscribers. He’s been publishing since 2007, and nowadays speaks on 100+ stages per year. These efforts have enabled his team to generate $8 Million in yearly revenue with no outbound motion and 0 ad spend.

To say that content marketing has evolved over the last 20 years would be an understatement. One tactic that has always worked and still works today is to publish on other, established platforms when you’re new and need to generate initial traction.

Video is all the rage right now, but unless you’re selling something super transactional with widespread appeal, you need a solid strategy to make it into a real revenue generator. As an agency, you should utilize the tactic of BOFU content to help build trust with those who have been burned by other service providers.

Tune into the full episode to learn more insights from a true content marketing master!

HIGHLIGHTS:
0:00 Intro
4:02 The evolution of content marketing
7:03 Is video worth the investment?
10:10 Invest in owned media 
13:15 AI for content - hype or the real deal?
20:07 How good can AI really get?
22:44 Grow through variated content 

Connect with Andy - https://www.linkedin.com/in/andycrestodina/
Connect with Mikael - www.linkedin.com/in/mikaeldia/