
The Creator Spotlight Podcast He’ll teach you how to make $100k+ writing online ft. Nicolas Cole
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Dec 2, 2025 Nicolas Cole, a digital writer and influential figure in online writing education, joins to share his journey from Quora to co-founding successful programs like Ship 30 for 30. He discusses the secrets to scaling a writing business to $600k+ a month and the importance of accountability in education. Nicolas highlights the growing demand for ghostwriting and explains why many online courses fail due to lack of authentic experience. He also explores how AI is increasing the value of writing, emphasizing the blend of creativity and entrepreneurship.
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Start With Encouragement, Not Hacks
- Beginners usually don't need advanced tactics; they need encouragement to start and ship consistently.
- Nicolas Cole compares starting writing to getting someone into a gym before teaching jump-shot secrets.
Operational Complexity Becomes A Moat
- Operational complexity is a company's moat because it prevents easy replication by competitors.
- Nicolas Cole notes premium, evergreen programs require sales, marketing, success teams and are far harder to run than cohort courses.
Validate Courses By Serving One Person First
- Validate an education product by teaching one person, then a few, then small cohorts before scaling to larger cohorts or productized offerings.
- Use service delivery first and then package the repeatable parts into courses or programs.







