In this episode, Chris invites Daniel Priestley onto the show to discuss scorecard marketing and the future of AI-driven marketing. They talk about Daniel’s new company, ScoreApp and how it can be used for lead generation and customer segmentation (something we’re currently using ourselves here at Youpreneur!). They also discuss the challenges entrepreneurs have faced when it comes to generating new leads post-pandemic and how we can stay ahead of the curve during times of disruption and change.

Episode Timestamps

[05:07] - Using Scorecard marketing for lead generation and customer segmentation
[20:23] - Challenges entrepreneurs have faced post-pandemic when it comes to generating new leads into our ecosystem
[24:22] - The importance of being proactive rather than reactive
[29:58] - Using AI to serve up the right content to your audience based on where they are in their journey

Essential Learning Points From This Episode

Scorecard marketing and how you can utilize it in your business
Challenges in marketing and lead generation post-pandemic
Why entrepreneurs should always be proactive and not reactive in times of change
The future of marketing and the role AI will play

Important Links & Mentions From This Episode

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