As business owners, we always want to be tweaking and trying out new things - even more so when they make our ‘work’ a little easier!
In this episode, Chris invites Daniel Priestley onto the show to discuss scorecard marketing and the future of AI-driven marketing. They talk about Daniel’s new company, ScoreApp and how it can be used for lead generation and customer segmentation (something we’re currently using ourselves here at Youpreneur!). They also discuss the challenges entrepreneurs have faced when it comes to generating new leads post-pandemic and how we can stay ahead of the curve during times of disruption and change.
Episode Timestamps
- [05:07] - Using Scorecard marketing for lead generation and customer segmentation
- [20:23] - Challenges entrepreneurs have faced post-pandemic when it comes to generating new leads into our ecosystem
- [24:22] - The importance of being proactive rather than reactive
- [29:58] - Using AI to serve up the right content to your audience based on where they are in their journey
Essential Learning Points From This Episode
- Scorecard marketing and how you can utilize it in your business
- Challenges in marketing and lead generation post-pandemic
- Why entrepreneurs should always be proactive and not reactive in times of change
- The future of marketing and the role AI will play
Important Links & Mentions From This Episode
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