In addition to SEOs facing their own traffic challenges, many also
find themselves tasked with guiding their business leaders through the
massive change driven by AI agents.
Ben says: “Guide your C-suite into the great agentic unknown, because if you
don't, then nobody else is going to.”
What is the great agentic unknown?
“I'm talking about the nature of AI agents using websites in the same way that human customers conventionally would. They are researching a topic on behalf of a user based on a prompt, and can go from researching all the way to getting quotes or even adding things to a shopping cart.
