246: A Sales Force Army, with Morgan Stevenson

Continuous training of a sales force army in the ever changing digital market is crucial, a must, and a necessity.   Conquer Local is in the UK this week with Morgan Stevenson, Director of SME Solutions at Newsquest Media. Morgan has an army of 1,000 salespeople in the UK and is a pivotal part in tearing down barriers that his army is facing in the transformation to digital. George and Morgan dig into the real transformation challenge in the digital marketing space, training the street-level sales force. They explain how investing in your salespeople is a must with the ever evolving Facebook and Google landscape. Morgan shares how salespeople need to demonstrate that one piece of content can be turned into a digital ad, magazine article, social posts, blogs, and the list goes on.  Morgan is responsible for the delivery of best in class Digital Marketing solutions for local businesses in Newsquest markets. He leads the development of the Newsquest Sales Academy and is responsible for driving revenues via Newsquest Medias part in the UK media -first publisher partnership, 1XL. Morgan joined Newsquest from Trinity Mirror where he was Digital Innovation Director, and he has previously held positions as Commercial Development Director, Local World and Head of Display at Johnston Press. He started his career in advertising sales and has a degree in Engineering from the University of Leeds. Subscribe to the podcast now, on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij