Eric Siu's Personal Marketing Strategy

[00:27] Today’s Topic: Eric Siu's Personal Marketing Strategy

[00:55] Daily, Eric’s team is focused on retaining clients (services and sales).

[01:15] He personally wants to remove himself from the business almost entirely.

[01:38] What is working is podcasting, video, SEO, content marketing, and referrals.

[02:00] Big clients may start small, but if you can build trust, you will be able to expand into a bigger account.

[02:35] Podcasting is 15-20% of sales.

[02:45] 0% comes from video, because they are just starting to use it.

[02:53] 50-60% comes from content marketing and SEO.

[03:10] Most of his money is spent on content marketing and SEO.

[03:18] Eric found Vivid Vision really helpful when planning long-term goals.

[03:32] Eric’s long-term goal is to have Singlegrain be self-sustaining.

[03:45] People tend to poach great marketing talent. He wants to build-on flexibility, so they always feel engaged and challenged, so he won’t lose them.

[04:29] If he could go back and change his initial approach, he would only focus on one area of marketing.

[04:42] In the beginning, he wishes they didn’t switch from tactic to tactic too quickly.

[05:16] Patience is key!

[05:23] Eric’s long-term vision is to have buy and grow many different businesses.

[05:55] That’s all for today!

[06:00] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Eric Siu's Personal Marketing Strategy | Ep. #673