Reinventing Success: From Athlete to CEO Community With Matt Sharrers

Matt Sharrers is the Managing Partner of ETJ Advisory and Founder of ETJ Life, a private, invitation-only community that supports CEOs backed by private equity in navigating leadership transitions and building fulfilling lives. As the former CEO of SBI, Matt helped scale the company and guided it through multiple successful exits, while his current ventures draw on decades of executive leadership and board advisory experience.

A former professional hockey player who represented Canada at the national level, Matt is passionate about helping both elite athletes and business leaders achieve their highest potential. His work and recent book, The Second CEO, focus on the unique challenges and opportunities faced by CEOs in high-pressure, private-equity-backed environments.

In this episode…

The path to reinvention is rarely linear, especially when shifting from elite athletics to corporate leadership and then to entrepreneurship. Many high performers struggle to release old identities while stepping into roles that demand new skills, new mindsets, and deeper purpose. What does it really take to navigate such dramatic transitions, and how can you redefine success without losing yourself?

Matt Sharrers, an expert in executive leadership and CEO advisory, shares how he progressed from professional hockey to corporate sales and ultimately to building a respected advisory practice and CEO community. Matt explains how shedding his athletic identity taught him resilience, why stepping in after a charismatic founder required deliberate, disciplined leadership, and how professionalizing a fast-growing organization prepared him for future transitions. Through stories and lessons learned, Matt demonstrates that reinvention thrives on ongoing reflection, courage, and an unwavering commitment to meaningful impact.

Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Matt Sharrers, Managing Partner of ETJ Advisory and Founder of ETJ Life, about navigating major career reinventions. Matt shares insights on scaling as a second CEO, building communities for high achievers, and designing a life anchored in purpose.