

Charting a New Course With Rupert Read
9 snips May 12, 2025
Rupert Read, Emeritus Professor of Philosophy and co-director of The Climate Majority Project, discusses the pressing need for transformative adaptation in climate strategies. He advocates for community resilience and localism as proactive measures in the face of climate realities. Rupert emphasizes the role of effective communication to inspire hope and agency among the public. Additionally, he introduces the concept of 'thrutopia' and explores how bridging political divides can unify efforts for climate action, urging a collaborative approach to tackle our environmental challenges.
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Communication's Crucial Role
- Communication must engage the majority to address climate change effectively.
- Current climate communications have fundamentally failed to generate sufficient public action.
Shift to Transformative Adaptation
- We must start climate action by addressing adaptation, not just decarbonisation.
- Adaptation is local, immediate, and can improve quality of life while building resilience.
Village Orchard Brings Community
- Rupert helped create a community orchard and seed-sharing network in his village.
- This local effort showed a strong desire for community resilience and connection.