Communicating Climate Change cover image

Charting a New Course With Rupert Read

Communicating Climate Change

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Bridging Divides: Climate Popularism

This chapter discusses the concept of climate popularism as a means to unite political divides on climate issues, emphasizing the importance of relatable conversations about climate impacts on daily life. It advocates for a collaborative approach across political lines to build broad support for climate action, while learning from the successes of populist movements. The chapter also underscores the need for innovative climate communication and cultural shifts to inspire community engagement and resilience against the climate crisis.

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