
 LITerally
 LITerally Building a Business That Bends Around You- Not the Other Way Around (Close-Up with Lacey)
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 Oct 22, 2025  Learn how to build a business that bends around your life rather than the other way around. Discover the five strategic shifts that enable you to design your business around your strengths. Explore the importance of having a supportive team that lightens your load. Understand the difference between effective systems and those that hold you back. Find out how to prioritize your life goals so your business serves you, adapting to the changes in your personal and professional seasons. 
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Build Around Strengths Not Flaws
- You don't need to "fix" yourself to scale; build the business around your strengths and outsource weaknesses.
- CEOs grow by outsourcing weaknesses and leaning heavily into their unique capabilities.
Hiring OBMs Freed Lacey's Time
- Lacey describes being terrible at calendar management and hiring OBMs to solve it.
- Hiring specialists freed her to focus on client work and creative output.
Ensure Your Team Feels Supportive
- Pay attention to how your team interactions feel and fix heaviness early.
- Address patterns of dread or avoidance with conversations, feedback, and changes.
