When it comes to innovation, Twilio CEO and co-founder Jeff Lawson has simple advice: "Build or die." Lawson straddles the line of software developer and CEO, giving him a rare perspective on the common ways the two sides misunderstand each other. It also gave him an early, deep understanding of developers’ needs in a software platform — which has been borne out in Twilio’s success. Lawson joined Greylock general partner Sarah Guo for Iconversations to discuss business trajectory, and what he sees happening in the future of software and the internet. You can read a transcript of this episode here: https://greylock.com/greymatter/software-with-superpowers/ You can watch the interview on our YouTube channel here: https://youtu.be/6OEmqCJ2wJk

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