Media Tech Talk Georgia Brammer (Innovid) - Media Tech Talk #008
Dec 8, 2025
Georgia Brammer, General Manager APAC at Innovid, dives into the evolving world of CTV personalization and dynamic creative. She shares her journey through ad operations to leading Innovid’s APAC efforts, and explores the impact of AI in creative optimization. The discussion includes innovative shoppable formats, real-time video rendering driven by live data, and local case studies illustrating the power of personalized advertising. Georgia also emphasizes the importance of women in tech and her leadership philosophy focused on authenticity and collaboration.
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Thrown Into Ad Ops Built Curiosity
- Georgia recounts starting in ad ops at Fairfax and being thrown into digital with no prior knowledge.
- That early pressure taught her technical foundations and curiosity that shaped her career.
Return To APAC Sparked Regional Growth
- Georgia describes moving from London back to Sydney to grow Flash Talking in APAC with Telstra as a founding client.
- That regional expansion led to offices in Singapore, Japan and India and deeper product work.
Independence Enables Unified Measurement
- Flash Talking and Innovid both began as third‑party ad servers and now focus on orchestration and interoperability.
- Their independence lets brands unify log‑level data without giving up media ownership.
