Media Tech Talk #008 - Georgia Brammer (Innovid)
Georgia Brammer - GM APAC at Innovid - joins Daevid Richards and Paul Luckett to break down the future of CTV, dynamic creative, and AI-powered personalisation. From real-time sport-triggered video to creative intelligence and leadership in tech, this episode explores how creativity and data are finally converging.
In this episode:
(00:00) – Intro: The evolution of personalised TV
(02:00) – Georgia’s journey: Fairfax → London → Innovid
(07:00) – Why Innovid × Flashtalking matters for advertisers
(14:00) – CTV personalisation, interactivity & shoppable formats
(20:00) – Mobile vs TV: APAC viewing and cultural behaviour
(25:00) – Retail feeds, sports feeds & real-time video rendering
(33:00) – Creative Intelligence: AI’s role in creative optimisation
(42:00) – How AI writes insights & accelerates strategy
(46:00) – Case studies: banks, retail, alcohol & localisation at scale
(53:00) – Leadership, women in tech & Georgia’s philosophy
(55:00) – What “It’s Personal” really means in modern advertising
💬 Guest: Georgia Brammer – https://www.innovid.com | LinkedIn: https://www.linkedin.com/in/georgia-brammer-9a557658/
🎧 Hosts:
Daevid Richards – https://www.linkedin.com/in/daevidrichards/
Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/
Media Tech Talk explores the intersection of media, technology, and innovation through candid conversations with the people shaping the future of digital advertising.
