How To Grow A Coaching Business To $1 Million A Month

Oct 2, 2025

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🔥 Want to Add $50k–$250k/Month to Your Coaching Business? 👉🏼 Get your FREE Demo Now: https://jointherainmakers.com/demo (You’ll know if it’s for you in the first 2 minutes)

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Everyone wants $1M/month. Almost nobody makes it.

The ones who do? They play by rules you’ve never been told.

In this episode, I (Chris Dufey, Rainmakers founder, $52M/year in coaching sales) break down the hard-won lessons from 220+ hours with 6-8 figure CEOs and why most coaches will never scale past 7 figures.

Here’s what you’ll discover: • The hidden mistake that quietly kills most founders • The overlooked traits that separate $100K/month coaches from $1M/month CEOs • The counterintuitive reason problems are proof you’re on the right path • The chessboard test that reveals whether you’re really built to scale • The $25K/month model Chris scrapped (and what he built instead) • The formula vs. the not formula (and why most coaches are on the wrong list) • The biggest lie in entrepreneurship and why it keeps you stuck • Why Chris turned down the 9-figure chase most people would die for • The conversation with a global icon that rewired how he thinks about business and life

If you want to scale big without hating your business, this episode is your blueprint.

👇 Click below if you’re ready to install the systems in your business that actually work. https://jointherainmakers.com/choosetime

-------- Chapters: 0:00 The fastest path from $100K a month to $1M a month 0:25 What 220 hours with 6 and 8 figure CEOs really revealed 0:41 Why $1M a month is a vanity metric 0:52 The traits that separate winners from wannabes 1:05 Why problems are proof you are doing it right 1:14 The chessboard test for founders 2:00 Inside Rainmakers $52M a year coaching model 3:11 Life after selling a business and entering the tunnel 4:28 From $25K a month retainers to something bigger 5:29 The fatal gap most coaches ignore 6:05 The formula vs the not formula 6:44 The biggest lie that keeps founders stuck 7:59 What most entrepreneurs really want but rarely admit 8:16 How Rainmakers was born 10:23 Why Chris builds people, not just businesses 11:42 Why he turned down a 9 figure dream 12:16 The lessons Derek Sivers shared that changed everything 13:48 Building a business and a life worth admiring 13:53 Closing thoughts and what comes next