Chris Dufey Podcast

Chris Dufey
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Oct 10, 2025 • 14min

The 7-Figure 3 Day Work Week

🔥 Want to Add $50k–$250k/Month to Your Coaching Business? 👉🏼 Get your FREE Demo Now: https://jointherainmakers.com/demo (Note sure if it’s for you? You’ll know in the first 2 minutes.) ---------------------------------------------------------------- You don’t want a business that looks good on paper but feels like hell to run. I’m qualified to say this because I built one (more than once). Seven figures, great margins, solid team. And it nearly cost me everything that actually mattered. My energy. My family. My freedom. So I burned it to the ground. Just kidding, but I did sell it. Took the lessons. Rebuilt better. Now I help other founders avoid the same trap. This episode breaks down what actually gets you from $100K/month and stuck... to $250K+/month with a life you actually want to wake up to.   Here’s what we cover: • Why most coaches plateau at $100K/month (and what to do about it) • The real shift from founder to CEO • The structural changes needed to scale without killing your lifestyle • The chessboard strategy: how to pick your piece (or leave the board entirely) • The moment I realised “being the CEO” was my biggest bottleneck • What team culture really takes (hint: it starts with how you show up) • The power of removing your own label and playing a better role • Why selling the company didn’t mean retiring... it meant choosing a better game If you’re scaling a coaching or expert business... And it’s starting to feel more like a prison than a pathway, This one’s for you. And it’s the truth I wish I’d heard earlier. Chapters: 00:00 – Why Most Coaching Businesses Become Prisons 00:35 – The Trap of “Looking Successful” but Feeling Miserable 01:30 – The $100K/Month Plateau (And What Breaks It) 02:40 – How Big Do You Actually Want to Grow? 03:25 – $250K/Month vs $1M/Month: Two Totally Different Games 04:10 – The Chessboard Analogy: Picking the Right Role 05:20 – Why I Replaced Myself as CEO 06:30 – Transcending the Chessboard: From King to Player 07:25 – Labels, Identity, and Playing a Bigger Game 08:30 – What Being a Great Leader (and Dad) Actually Requires 09:45 – Culture Starts with You: The Asana Lesson 10:50 – My Real Role as Founder: Architect and Operator 11:45 – The Cost of Too Much Freedom 12:30 – Final Thoughts: Build the Business That Serves Your Life
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Oct 2, 2025 • 15min

How To Grow A Coaching Business To $1 Million A Month

🔥 Want to Add $50k–$250k/Month to Your Coaching Business? 👉🏼 Get your FREE Demo Now: https://jointherainmakers.com/demo (You’ll know if it’s for you in the first 2 minutes) ---------------------------------------------------------------- Everyone wants $1M/month. Almost nobody makes it. The ones who do? They play by rules you’ve never been told. In this episode, I (Chris Dufey, Rainmakers founder, $52M/year in coaching sales) break down the hard-won lessons from 220+ hours with 6-8 figure CEOs and why most coaches will never scale past 7 figures. Here’s what you’ll discover: • The hidden mistake that quietly kills most founders • The overlooked traits that separate $100K/month coaches from $1M/month CEOs • The counterintuitive reason problems are proof you’re on the right path • The chessboard test that reveals whether you’re really built to scale • The $25K/month model Chris scrapped (and what he built instead) • The formula vs. the not formula (and why most coaches are on the wrong list) • The biggest lie in entrepreneurship and why it keeps you stuck • Why Chris turned down the 9-figure chase most people would die for • The conversation with a global icon that rewired how he thinks about business and life If you want to scale big without hating your business, this episode is your blueprint. 👇 Click below if you’re ready to install the systems in your business that actually work. https://jointherainmakers.com/choosetime -------- Chapters: 0:00 The fastest path from $100K a month to $1M a month 0:25 What 220 hours with 6 and 8 figure CEOs really revealed 0:41 Why $1M a month is a vanity metric 0:52 The traits that separate winners from wannabes 1:05 Why problems are proof you are doing it right 1:14 The chessboard test for founders 2:00 Inside Rainmakers $52M a year coaching model 3:11 Life after selling a business and entering the tunnel 4:28 From $25K a month retainers to something bigger 5:29 The fatal gap most coaches ignore 6:05 The formula vs the not formula 6:44 The biggest lie that keeps founders stuck 7:59 What most entrepreneurs really want but rarely admit 8:16 How Rainmakers was born 10:23 Why Chris builds people, not just businesses 11:42 Why he turned down a 9 figure dream 12:16 The lessons Derek Sivers shared that changed everything 13:48 Building a business and a life worth admiring 13:53 Closing thoughts and what comes next
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Sep 25, 2025 • 9min

How To Get Clients From Facebook Ads (Works In Any Industry)

🔥 Want to Add $50k–$250k/Month to Your Coaching Business? 👉🏼 Get your FREE Demo Now: https://jointherainmakers.com/demo (You’ll know if it’s for you in the first 2 minutes) ---------------------------------------------------------------- Most founders think their offer is solid. But if it’s not converting? The market’s already voted. In this episode, we break down exactly why good offers flop and how to fix yours before wasting another dollar on ads, funnels, or email campaigns. You’ll learn the timeless principles behind offers that actually sell. The kind that keep growing even when CPMs skyrocket and attention drops. If your growth has stalled… this is probably why. Inside this episode: • The real reason most offers die before they scale • Why selling to broke 20-somethings is a losing game (even with good copy) • The 3-part offer filter that separates winners from money pits • Why your 2017 playbook will bankrupt you in 2025 • The only 2 questions that determine if your offer has legs • How to future-proof your marketing—even in a downturn • The invisible advantage top marketers use to stay relevant for a decade • What makes the difference between a $1M launch and a $30M business If ads are getting more expensive, your offer isn’t clicking, or your audience is getting tougher, watch this before you do anything else. 👇 Tap below if you’re ready to install the systems in your business that actually work. https://jointherainmakers.com/choosetime
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Sep 19, 2025 • 13min

Exposing This $300K/Month Strategy (Private Consult)

🔥 Want to Add $50k–$250k/Month to Your Coaching Business? 👉🏼 Get your FREE Demo Now: https://jointherainmakers.com/demo (You’ll know if it’s for you in the first 2 minutes) ---------------------------------------------------------------- Most coaches build businesses that look successful… But really they’re drowning in delivery, wearing 17 hats, and praying to the funnel gods. In this episode, I give you a peek inside a private strategy session with some of our publishing partners (already doing $50K–$70K/month) and show you how we’re helping them scale to $300K–$500K/month without becoming the bottleneck. No flexing. No “secret scripts.” No gatekeeping. Just the actual system that’s working right now in 2025. Here’s what you’ll discover: • The weird reason “done-for-you” might be killing your business (and what to do instead) • How one $99 Workshop floods your pipeline with high-ticket leads (without ads) • The two numbers every 7-figure coach must obsess over—but almost none track • Why most offers stall at $50K/month… and the simple fix that scales to $500K • The $100K offer you didn’t know you could sell (until now) • The sneaky mistake that makes Facebook bring you tyre-kickers (and how to stop it) • What to do before your next event if you want buyers lining up at the back • How to scale faster by doing less (seriously) • The one funnel map we use with partners to build businesses that print clients If you want to scale fast, stay sane, and keep your genius intact… Hit play. 👇 Then tap below if you’re ready to install it. https://jointherainmakers.com/choosetime
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Sep 11, 2025 • 16min

The BLUEPRINT to BUILD a $100,000+ PER MONTH Coaching Business

Want us to help you build it? Find me on Instagram (https://www.instagram.com/chrisdufey) DM me the word ENGINE and I’ll send you all the details. No pressure. Just the system that’s working best in 2025. ---------------------------------------------------------------- 🔥 Want to Add $50k–$250k/Month to Your Coaching Business? 👉🏼 Get your FREE Demo Now: https://jointherainmakers.com/demo (You’ll know if it’s for you in the first 2 minutes) ---------------------------------------------------------------- Most coaches are playing the wrong game. They’re busy chasing likes and followers from people who will never buy. Meanwhile, we’re bringing in 20+ high-ticket clients every week. In this episode, I break down exactly what’s working right now to sign high-ticket clients fast... ...pulled straight from the data across our partner portfolio. Here’s just a taste of what you’ll discover: • The counterintuitive reason you don’t need a huge audience (and what matters 100x more) • How to flip one tiny test into a flood of leads in weeks, not months • The platform most coaches are sleeping on that makes Instagram look like child’s play • Three painful mistakes I made early on that cost me millions (you’ll want to avoid these) • The worst advice I ever followed—and the simple truth that replaced it • The invisible ceiling that keeps most coaches stuck, and how to shatter it Take the insights, and if you use them (recommended)… you might not recognise your business in 12 months. 👇 Then tap below if you’re ready to install it. https://jointherainmakers.com/choosetime
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Sep 4, 2025 • 25min

The New System Top Coaches Are Using to Sign 5–20+ Clients a Month

Want help building it? Find me on Instagram (https://www.instagram.com/chrisdufey) DM me the word ENGINE and I’ll send you all the details. No pressure. Just the system that’s working best in 2025. ---------------------------------------------------------------- 🔥 Want to Add $50k–$250k/Month to Your Coaching Business? 👉🏼 Get your FREE Demo Now: https://jointherainmakers.com/demo (You’ll know if it’s for you in the first 2 minutes) ---------------------------------------------------------------- If you’re still stuck at $10K months, wearing 14 hats, and praying your next post goes viral... don’t skip. I'm not here to sell you some recycled funnel hack or “just post more” pep talk. I’m walking you through the same system that’s helped coaches hit $250K+ months (yes, actual cash. Not Stripe screenshots with refunds pending). Here’s what’s inside: • The 4 silent killers choking most coaching businesses • Why you’re working harder and earning less (and how to flip it) • The 3-stage path from “WTF am I doing” to “holy sh*t this works” • The exact playbooks we use to bring in 5–20 high-ticket clients/month This isn’t theory. This is what we actually build and run behind the scenes for 7- and 8-figure coaches. (Keep in mind this has been built out of necessity after MANY mistakes that I’m hoping to help you avoid) It’s not sexy. It’s not magic (I wish). But it works. And if you’re tired of duct-taping your business together and hoping next month will be better… watch this. 👇 Then tap below if you’re ready to install it. https://jointherainmakers.com/choosetime
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Aug 28, 2025 • 1h 20min

Why Most Coaches Can’t Scale | feat James Kemp

Want us to help you build it? Find me on Instagram (https://www.instagram.com/chrisdufey) DM me the word ENGINE and I’ll send you all the details. No pressure. Just the system that’s working best in 2025. ---------------------------------------------------------------- 🔥 Want to Add $50k–$250k/Month to Your Coaching Business? 👉🏼 Get your FREE Demo Now: https://jointherainmakers.com/demo (You’ll know if it’s for you in the first 2 minutes) ---------------------------------------------------------------- Most coaches are working hard… but still hitting a ceiling. In this raw convo, James Kemp and I dig into the uncomfortable truths about why so many coaching businesses stall out — and exactly what you need to do to scale past the chaos. We cover: The 3 hidden traps keeping coaches stuck under $50K/month Why your funnel, content, or team might be slowing you down (not speeding you up) The simple mindset shifts that unlock $100K–$250K/month consistency This isn’t about hacks or hustle — it’s about building a business that runs without you constantly pushing the boulder uphill. If you’re tired of working your arse off and still feeling like you’re on a hamster wheel... this is the episode you need to hear. 👉 Watch now to see what the top 1% are doing differently.
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Aug 21, 2025 • 13min

How I Make $100K/week (step by step)

Want us to help you build it? Find me on Instagram (https://www.instagram.com/chrisdufey) DM me the word ENGINE and I’ll send you all the details. No pressure. Just the system that’s working best in 2025. ---------------------------------------------------------------- 🔥 Want to Add $50k–$250k/Month to Your Coaching Business? 👉 Get your FREE Demo Now: https://jointherainmakers.com/demo (You’ll know if it’s for you in the first 2 minutes) ---------------------------------------------------------------- If you're stuck at $10K/month (or anywhere)... this might piss you off (in a good way). Because when I finally realized what I’m about to show you, everything got easier. Funnels? Content plans? AI? All useless if you're focused on the wrong thing. I’ve scaled a coaching biz, a consulting offer, and an agency all into multi-six figures fast. Not because I worked harder… but because I stopped guessing. Here’s what you’ll get in this training: • The 3 mistakes keeping most coaches broke • The Precision Cycle I use to pinpoint the real bottleneck • The 8 Core Playbooks we use to build clean $100K/month machines • The real reason “Frankenstein businesses” stay stuck • How to design a business that actually gives you freedom (not just more work) No bs. Just the rinse-and-repeat system we install for our members. This is what actually works. 👇 Tap below if you’re ready to install it. https://jointherainmakers.com/choosetime
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Aug 15, 2025 • 16min

8 Systems I Recommend to Make $10K Every Day

Yes, it’s possible to scale from $10k/month to $10k/DAY without working harder. Start here: https://jointherainmakers.com/demo Watch the full training video here: https://youtu.be/XC23Bk6RbiE  In this episode, I walk you through the exact 8 playbooks I use to help coaches, consultants, and creators build simple, high-profit businesses that actually help you reach the ultimate goal… freedom. I’ve built and sold a multi-million dollar coaching company, consulted behind the scenes of 7- and 8-figure brands, and helped countless business owners move from $10K/month to $10K/day with less stress and more clarity. 👉🏼 What we cover: ✅ How to craft an irresistible offer that sells itself ✅ The DTC funnel we use for automated client acquisition ✅ The “Fast Cash Campaign” that gets you leads and sales fast ✅ Scaling with ads (without blowing your budget) ✅ The follow-up engine that turns browsers into buyers ✅ Tracking and optimizing what actually matters ✅ Using AI and automation to reduce workload ✅ The “30-Day Vacation Test” every founder needs 👉🏽 Want help installing these playbooks for your business? Start here: https://jointherainmakers.com/demo  
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Aug 7, 2025 • 1h 10min

The Conversation Most Men Don't Have... But Should | Sharran Srivatsaa

I sat down with the newest President of Acquisition.com, Sharran Srivatsaa, for a convo most men never have out loud. We unpacked what it actually takes to build real wealth without losing your marriage, your kids, or your sanity in the process. From selling multi-7-figure businesses to copping a gut-punch from my daughter that changed how I show up as a dad… we held nothing back. We talk about chasing freedom, what “enough” really means, and building a business that serves your life instead of swallowing it whole. If you’re a coach, creator or founder chasing big goals… but you’re not willing to sacrifice your family or peace to get there, this is the one for you.

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