Chris Dufey Podcast

Most entrepreneurs claim they're building their business for their family, but their calendar tells another story. In this video, I share how I built a "successful" business on paper. Revenue was climbing, Stripe was pinging, everyone thought I was winning. But behind the scenes, I was overworked, disconnected from my wife and kids, and losing myself in the grind. Until I got a wake-up call I couldn't ignore. This is the true story of how I simplified everything, leaned on systems, and built a business that no longer runs me—so I could scale without sacrifice. In this video: 00:00 Starting the lie we all buy 00:08 Chasing growth over presence 00:17 Revenue up, but why was I doing it? 00:27 The "grind harder" mindset trap 00:35 Why hustle felt heroic 00:41 The lie I told myself it was for my family 01:03 When it stopped being worth it 01:07 10–14 hour days, living in "busy" 01:14 The wake‑up call from my wife 01:29 The moment my daughter asked for time 01:54 Realizing growth without health/family is destruction 02:02 I stopped the madness, not the business 02:20 My business runs when I step away 02:37 Who this message is for (coaches/consultants) 03:17 What's possible with systems, not hustle 03:53 The real cost of chasing revenue only 04:03 What the true scoreboard is: peace, presence, purpose 04:18 If you feel stuck, here's your choice 05:26 What I want you to walk away with 05:51 Final thoughts and next steps ___ 👋🏼 If this is our first time meeting, I'm Chris Dufey, founder of The Rainmakers. We help coaches and creators scale to $1M profit with tiny teams, clean systems, and more freedom. A few years ago, I was sleeping on a couch, scrambling to build a business before my first daughter arrived. She showed up. I wasn't ready. Now, I've got four kids, homes in Bali and Australia, and I build 7- and 8-figure businesses that don't depend on me. This channel is for founders who want simple, scalable businesses that buy back time. Subscribe, drop a comment, and let's build a business you actually enjoy running.

If you're a coach or consultant working hard but still stuck, growth not matching effort, and the freedom you started for still feels out of reach, you're in the right place. I'm not here to sell hype or funnels. I built and sold my own coaching biz. I helped agencies hit $200K/month. I consulted 7 to 9 figure founders. Now I'm here to help you build a business that works without burning you out. In this video: 00:00 Why a million dollar month is possible 00:20 It's not magic, it's a system 00:35 Why most coaches stay stuck 01:07 Real results, real numbers 02:18 How the Rainmakers Model was built 03:17 Why this is worth your time 03:48 How the model works 04:21 Retention and client lifetime value 05:24 Lock in consistent profit 05:41 The 8 accelerators 07:03 More leads, better conversions, bigger deals 08:59 Reduce churn and increase retention 11:02 Add more offers, build ascension 12:28 Grow your total market 13:30 Profit matters 15:06 Build a business that runs without you 17:09 Spot what's missing 18:47 What working with us looks like 19:57 Why we vet every partner 20:26 Already have a team? We plug in 20:43 No hype promises, just real talk 21:17 What time you need to invest 21:52 Why we call it a true partnership 22:51 Why we limit how many partners we take 23:39 How to apply 24:22 What kind of results are possible 24:58 What to expect after you apply 25:25 Is 15 minutes worth it 25:45 What to do next — If this is our first time meeting, hey 👋🏼 I'm Chris Dufey, founder of The Rainmakers. We help coaches and creators scale to $1M Profit with tiny teams and only working 2-4hrs a day. A few years ago, I was sleeping on a couch, scrambling to build a business before my first daughter arrived. She showed up. I wasn't ready. Now, I've got four kids, homes in Bali and Australia, and I build 7- and 8-figure businesses that don't depend on me. Quick timeline: 18: Became a trainer to get fit 21: Built a PT agency 25: Moved to Dubai, started a business 27: Moved to Bali to figure it out 28: Launched and lost a supplement brand 29: Started coaching fitness pros 31: Founded Coaches Cartel 35: Sold it 36: Consulted 6–9 figure CEOs 38: Started The Rainmakers This channel is for founders who want simple, scalable businesses that buy back time with proven systems that just work. Subscribe, drop a comment, and let's build a business you actually enjoy running.

If you're still stuck selling, delivering, and scrambling for the next sale, this will hit home. One client added $318,000 in recurring revenue in 30 days. No viral reels. No fancy funnels. No massive team. Just a better system. Most coaches are trapped on the high-ticket hamster wheel. Make a sale, deliver, repeat. It feels like growth, but it's just a business built on burnout. The moment leads dry up, panic sets in. And the cycle starts all over again. I'll show you how to break free from that trap and install the same 3-part system we use to scale coaches to $100K–$300K+ months without chaos. In this video: 00:00 Why most coaches stay stuck 00:08 How one client hit $318K fast 00:26 The trap of one-off sales 00:54 What happens when leads dry up 01:24 Real 7–9 figure businesses don't rely on hustle 01:45 Turning clients into recurring revenue 02:00 Why freedom lives in the backend 02:30 The Recurring Revenue Engine explained 03:00 Ascension paths and doubling LTV 03:30 Fulfillment systems that run without you 04:10 The Trust Engine: show-up rates and conversions 05:30 Real numbers from real clients 07:00 Scaling with systems, not stress 08:00 Why personalization beats more free info 08:30 How to install this in your business 09:00 Your next move if you're done guessing — 👋🏼 If this is our first time meeting, I'm Chris Dufey, founder of The Rainmakers. We help coaches and creators scale to $1M Profit with tiny teams and only working 2-4 hours a day. A few years ago, I was sleeping on a couch, scrambling to build a business before my first daughter arrived. She showed up. I wasn't ready. Now, I've got four kids, homes in Bali and Australia, and I build 7- and 8-figure businesses that don't depend on me. This channel is for founders who want simple, scalable businesses that buy back time. Subscribe, drop a comment, and let's build a business you actually enjoy running.

If you're a coach or consultant stuck on calls, solving every problem, and still waiting for freedom, this is for you. I've built and sold coaching businesses, scaled new ones to $200K months in under 90 days, and helped 7–9 figure founders grow clean, profitable companies that don't depend on them. This podcast is about building a business that gives you your life back. No "hustle" or productivity hacks, just real systems that work. -------- In this episode: 00:00 Tired of working hard with no freedom? 00:13 Who I am and what we do 00:32 Why I started this channel 00:41 Million-dollar growth after non-compete 00:50 Agency to $200K/mo in 90 days 00:56 Consulting 7–9 figure businesses 01:11 Success but still stuck 01:20 You're the bottleneck 01:35 Business shouldn't feel like a job 01:51 The endless growth trap 02:03 Scaling something you hate 02:21 The one new rule 02:28 What this channel isn't 02:48 A cleaner, low-stress model 03:18 Is this channel for you? 03:30 Simple scaling, no extra headaches 03:47 What's working right now 04:02 What to do next 04:30 Welcome to the new way — 👋🏼 If this is our first time meeting, I'm Chris Dufey, founder of The Rainmakers. We help coaches and creators scale to $1M Profit with tiny teams and only working 2-4 hours a day. A few years ago, I was sleeping on a couch, scrambling to build a business before my first daughter arrived. She showed up. I wasn't ready. Now, I've got four kids, homes in Bali and Australia, and I build 7- and 8-figure businesses that don't depend on me. This podcast is for founders who want simple, scalable businesses that buy back time. Don't forget to subscribe, and let's build a business you actually enjoy running.

Financial freedom isn't just about money—it starts with your mindset. Michelle Dillard and I break down the mental shifts you need to escape the cycle of struggle and build true wealth. If you're ready to rewire your thinking and unlock the life you deserve, this is for you. Watch the full episode on YouTube: https://youtu.be/i8y4MIQzxjs GET IN TOUCH: Instagram: https://www.instagram.com/chrisdufey/ WHEN YOU'RE READY… HERE ARE THE 2 BEST WAY I CAN HELP YOU FOR FREE #1 - 💰Duplicate our exact marketing system that's getting us 20+ new clients a week here: https://jointherainmakers.com/demo #2 - Send me a DM on Instagram to say Hey or ask me a question. It's the easiest way for me to actually help you. — Click Here https://www.instagram.com/chrisdufey/ -Chris P.S. Like the show? Leave me a review (even one sentence helps!) If you leave your IG handle, I can thank you personally.

This isn't your typical marketing advice… This is exclusive content recorded at a private retreat where coaches paid tens of thousands to attend. In this video, I'm pulling back the curtain and showing you how to craft a Unique Selling Proposition (USP) that cuts through the noise in a saturated market. Want to stand out and make your brand impossible to ignore? This is how the top coaches do it—and now, you get the inside track. Watch the full episode on YouTube: https://youtu.be/fzWNosrYq1U GET IN TOUCH: Instagram: https://www.instagram.com/chrisdufey/ WHEN YOU'RE READY… HERE ARE THE 2 BEST WAY I CAN HELP YOU FOR FREE #1 - 💰Duplicate our exact marketing system that's getting us 20+ new clients a week here: https://jointherainmakers.com/demo #2 - Send me a DM on Instagram to say Hey or ask me a question. It's the easiest way for me to actually help you. — Click Here https://www.instagram.com/chrisdufey/ -Chris P.S. Like the show? Leave me a review (even one sentence helps!) If you leave your IG handle, I can thank you personally.

If I told you you could grow your business by placing more constraints around it you might think that didn't make sense... But in this episode with James Kemp we dive into the Solo Business Model he's created so that his business can design the life he wants and he's done that by placing more constraints on the business not less.. Check out this episode to see how he's done this. Watch the full episode on YouTube: https://youtu.be/LilcCzJF0uk GET IN TOUCH: Instagram: https://www.instagram.com/christopherdufey YouTube: http://chrisdufey.com/youtube WHEN YOU'RE READY… HERE ARE THE 3 BEST WAY I CAN HELP YOU #1 - Get Free Access To "The Entrepreneurs Ultimate Reading List" These are the "must read" books for entrepreneurs to achieve success and fulfilment — Click Here https://www.chrisdufey.com/list #2 - Send me a DM on Instagram to say Hey or ask me a question. It's the easiest way for me to actually help you. — Click Here https://www.instagram.com/christopherdufey -Chris P.S. Like this show? Leave me a review (even one sentence helps!) If you leave your IG handle, I can thank you personally.

At 3:02 AM, I woke up with a question that I couldn't shake: "What do I really want out of life?" I've spent years chasing success—money, recognition, growth—but at what cost? That late-night wake-up call forced me to confront the truth I'd been avoiding: I was sprinting toward a finish line that didn't even matter to me. In this video, I share the raw, unfiltered thoughts straight from my journal after that sleepless night. You'll learn: ✨ The 16 life dials that helped me find balance and purpose. ✨ Why chasing success without clarity can leave you feeling empty. ✨ How to stop spinning your wheels and start living a life that truly matters. If you've ever felt stuck, overwhelmed, or lost in the pursuit of "more," this video is for you.. I'll show you how I got out of my rut and started to build my dream life. Watch the full episode on YouTube: https://youtu.be/VW1iuSsjinY GET IN TOUCH: Instagram: https://www.instagram.com/chrisdufey/ WHEN YOU'RE READY… HERE ARE THE 2 BEST WAY I CAN HELP YOU FOR FREE #1 - 💰Duplicate our exact marketing system that's getting us 20+ new clients a week here: https://jointherainmakers.com/demo #2 - Send me a DM on Instagram to say Hey or ask me a question. It's the easiest way for me to actually help you. — Click Here https://www.instagram.com/chrisdufey/ -Chris P.S. Like the show? Leave me a review (even one sentence helps!) If you leave your IG handle, I can thank you personally.

In this episode, James Kemp and I talk about what he's done to decrease client churn.. And how to actually deliver clients what they need rather than always trying to sell the shiny object.. So, check out this episode if you want to see how James has such a high retention rate with his clients. Watch the full episode on YouTube: https://youtu.be/mSAmj1qDPOA GET IN TOUCH: Instagram: https://www.instagram.com/christopherdufey YouTube: http://chrisdufey.com/youtube WHEN YOU'RE READY… HERE ARE THE 3 BEST WAY I CAN HELP YOU #1 - Get Free Access To "The Entrepreneurs Ultimate Reading List" These are the "must read" books for entrepreneurs to achieve success and fulfilment — Click Here https://www.chrisdufey.com/list #2 - Send me a DM on Instagram to say Hey or ask me a question. It's the easiest way for me to actually help you. — Click Here https://www.instagram.com/christopherdufey -Chris P.S. Like this show? Leave me a review (even one sentence helps!) If you leave your IG handle, I can thank you personally.

I'll admit it – I was skeptical. Human Design? For entrepreneurs? Sounded like another woo-woo thing I didn't have time for. But damn, was I wrong. This isn't just about personality tests or finding your "type." It's about creating a business that feels like YOU—aligned, effortless, and wildly profitable. When I stopped trying to build my business the way everyone said I should and leaned into what worked for ME, everything changed. If you're tired of grinding it out and want to know how Human Design can actually help you build a business that feels like magic (and makes bank), watch the video. Skeptical? So was I. But if it can work for me, it can work for you. Watch the full episode on YouTube: https://youtu.be/zltNKCFNieg GET IN TOUCH: Instagram: https://www.instagram.com/chrisdufey/ WHEN YOU'RE READY… HERE ARE THE 2 BEST WAY I CAN HELP YOU FOR FREE #1 - 💰Duplicate our exact marketing system that's getting us 20+ new clients a week here: https://jointherainmakers.com/demo #2 - Send me a DM on Instagram to say Hey or ask me a question. It's the easiest way for me to actually help you. — Click Here https://www.instagram.com/chrisdufey/ -Chris P.S. Like the show? Leave me a review (even one sentence helps!) If you leave your IG handle, I can thank you personally.