The Smart Passive Income Online Business and Blogging Podcast SPI 911: The Master Guide to Instagram Growth with Brock Johnson
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Jan 21, 2026 
In this engaging discussion, Brock Johnson, an Instagram growth strategist, shares insider tips for mastering the platform. He emphasizes the importance of focusing 80% on Reels, the correlation between posting frequency and follower growth, and crafting captivating hooks to grab attention. Brock also warns against comparing yourself to others and offers strategies like DM automation to turn engagement into sales. He predicts that series and relatable challenges will drive future virality, while reminding creators to prioritize entertainment over education.
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Prioritize Reels Early
- Focus 80% of your creative energy on Reels because they reach non-followers and drive growth.
- Continue posting other formats but deprioritize Stories early when you have few followers.
The More You Post, The More You Grow
- Post frequently because there is a direct correlation between posting volume and growth.
- Experiment with multiple posts per day if possible to accelerate follower gains.
Personal Posting Experiment
- Brock ran an experiment posting 2.5 times/day and gained 20,000 followers in six months.
- When he increased to four posts/day the next six months, he gained 60,000 followers.