#911 Instagram stands out as maybe the top platform for converting attention into sales. That said, alternating Reels, Stories, carousel posts, DMs, and everything else is confusing. What does a good content strategy on this app even look like? In this episode, I'm joined by Instagram master Brock Johnson to answer that question! We discuss what you should focus 80% of your creative drive on, the optimal post schedule, the top content formats for 2026, automating monetization, and more. Brock and I cover most of what you need to set yourself up for success and avoid the mistakes that can stop your profile from taking off. Informed by interviews he's hosted with the heads of Instagram and Instagram for Business, Brock's insights come from the very top. He delivers an absolute masterclass on turning strangers who might come across your Reels into superfans who watch your Stories, DM you, and buy from you. Enjoy! Show notes and more at SmartPassiveIncome.com/session911.
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