The Matt Gray Show

How To Make 6 Figures/Year with Instagram (copy me) I EP 124

8 snips
Dec 22, 2025
Learn how to transform your Instagram following into significant revenue. Discover why mere follower numbers aren’t enough and how owning email lists can actually boost your profits. Explore the power of ManyChat automations to turn DMs into sales effortlessly. Matt shares innovative ways to capture emails through creative funnels and lead magnets. Additionally, find out which content formats drive engagement and expand your reach, setting the stage for sustainable growth.
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INSIGHT

Followers Are Not The Business

  • Followers alone don't equal revenue because Instagram limits post visibility and creates platform risk.
  • Owning an email list mitigates that risk and is the true metric that moves a business forward.
ADVICE

Automate DMs With ManyChat

  • Use ManyChat to automate Instagram DMs so you capture leads without manual messaging.
  • Route people from comments into ManyChat flows that collect emails and deliver lead magnets.
ANECDOTE

Carousel That Collected 1,500 Emails

  • Matt describes a carousel that earned 512,000 views and triggered 900+ comments by asking people to "comment blue."
  • That engagement both collected leads and amplified the post's reach organically.
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