The TRUTH about the Airbnb Algorithm in 2025

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This episode is brought to you by StayFi — the easiest way to grow your direct bookings! ⁠Visit stayfi.com/bill and use code "BILL" for an exclusive 50% off your first three months.

Want to game the Airbnb algorithm? It all comes down to how you structure your listing. The right photo order, the right captions, and the right use of local traffic drivers can keep guests on your page longer...and that’s what the algorithm rewards.

In this video, I’ll break down exactly how to position your first ten photos, write story-driven captions that sell the experience, and fill every section so Airbnb sees your listing as complete and relevant. Plus, I’ll show you how to track your competitors and A/B test so you’re always improving your ranking.

Chapters

00:00 – The Hidden Airbnb Algorithm Rule Most Hosts Ignore

01:12 – How to Keep Guests on Your Listing Longer (and Why It Matters)

02:47 – The Photo Order That Boosts Your Ranking Overnight

04:03 – Writing Captions the Algorithm Loves (Not Just Your Guests)

05:41 – Filling Every Field to Signal Relevance to Airbnb

07:15 – Using Local Traffic Drivers to Climb the Search Results

08:42 – Storytelling vs. Boring Lists: Which the Algorithm Rewards

10:09 – Tracking Competitors to See What the Algorithm is Favoring

11:35 – The Step-by-Step Process to Outrank Other Hosts

Connect with Bill

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Mentioned in this episode:

This episode is brought to you by StayFi — the easiest way to grow your direct bookings! ⁠ Visit stayfi.com/bill and use code "BILL" for an exclusive 50% off your first three months. Landing page: stayfi.com/bill