In this episode, we dive into the powerful impact of AI on the hospitality industry and how it’s reshaping everything from guest interactions to digital marketing. We're learning from Adam Wallace, CEO of Spherical, who has more than 15 years of experience leading hospitality marketing innovation. Together, we explore practical strategies for hoteliers to stay ahead in an AI-driven world without losing the human touch that defines great hospitality.

In this episode, we cover:

• AI’s Expanding Role in Hospitality
• The Concept of "AI Slop"
• The Power of Authentic Storytelling
• Generative AI and Search Optimization
• Effective Use of Paid Media in an AI World

Links & Examples:

• Ritz-Carlton “Late Checkout” Campaign
• Spherical's Website and Project Portfolio
  • Rosewood Limited Edition Trailer
  • 2010 Roger Smith Shorts Trailers
  • Rosewood Limited Edition Campaign
  • Returning to New York in September, in style
  • There's more than meets the eye
  • Butler Charm
  • Valentine's Day Fun

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands