Product-Led SEO in the Age of AI Search with Pedro Dias | Ep.230

In this english episode of the SEOPRESSO Podcast, Björn Darko speaks with Pedro Dias about the role of Product-Led SEO today—especially in the context of AI and AI Search. Pedro shares insights from his time working on Google’s quality evaluation team and discusses both the challenges and opportunities AI brings to the SEO industry. He emphasizes the growing importance of Product SEO and explains how companies need to adapt their strategies to succeed in a rapidly evolving digital landscape.

Key Takeaways

• The SEO industry is undergoing significant change, driven largely by AI.

• Google has long been using AI methods for quality evaluation.

• E-E-A-T should be viewed as a broader, more holistic concept.

• Product SEO is critical for long-term success.

• Consistency in SEO strategy is essential.

• Personas play a crucial role in AI-driven search.

• AI is reshaping how we think about search optimization.

• Data analysis is key to making informed decisions.