In this episode, Jay interviews Kris Rudeegraap, Co-Founder and CEO of Sendoso, about using gifting and direct mail to stand out in sales and marketing. They discuss the power of sending physical gifts versus just relying on digital outreach, how Sendoso automates and scales gifting for companies of all sizes, creative ways to select meaningful gifts, and how gifting ultimately boosts sales by building stronger connections.

Main Discussion Points:

- Kris founded Sendoso 7 years ago after realizing physical gifts help sales reps stand out from constant email outreach. Sendoso handles sourcing, packing, shipping, and tracking to automate gifting at scale.

- Tangible gifts in the mail grab more attention than digital messages in our saturated world. The creativity and surprise of an unexpected gift can really engage prospects.

- Sendoso works for companies both big and small. Low cost gifts or offers can work if timed right and personalized based on the recipient's interests.

- The key is using gifts to demonstrate understanding your customers and prospects as humans, not just targets. Sendoso can even automatically pull in interests from social media to suggest relevant gifts.

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

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