How to Scale an Agency 🚀 cover image

How to Scale an Agency 🚀

How To Build an Agency as a Freelancer (Jordan Ross Interview)

Nov 9, 2023
Learn how to build an agency as a freelancer in this deep dive interview. Topics covered include learning from Amazon, clients acquisition and scaling businesses, creating customized onboarding processes, collaborating with clients, and knowing your game to scale your agency.
46:29

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Quick takeaways

  • Optimize and templateize workflow and processes to enable scalability and focus on higher-skilled roles.
  • Focus on standardizable services that cater to target clients' needs for higher margins and sustainable growth.

Deep dives

Optimizing Workflow and Processes for Scalability

When transitioning from a freelancer to an agency owner, it is crucial to optimize and templateize the workflow and processes. By gradually delegating tasks such as content writing, editing, and project management, you can create a system that allows for scalability. Start by hiring talented individuals who align with your process and train them on your workflow. This enables you to focus on strategy and account management, which are the more challenging and higher-skilled roles. By optimizing and streamlining your operations, you can achieve sustainable growth and maximize your efficiency as an agency.

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