How To Build an Agency as a Freelancer (Jordan Ross Interview)
Nov 9, 2023
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Learn how to build an agency as a freelancer in this deep dive interview. Topics covered include learning from Amazon, clients acquisition and scaling businesses, creating customized onboarding processes, collaborating with clients, and knowing your game to scale your agency.
Optimize and templateize workflow and processes to enable scalability and focus on higher-skilled roles.
Focus on standardizable services that cater to target clients' needs for higher margins and sustainable growth.
Build a high-skilled team that handles customized services to deliver high-quality and effective solutions while freeing up time for strategy and scaling.
Deep dives
Optimizing Workflow and Processes for Scalability
When transitioning from a freelancer to an agency owner, it is crucial to optimize and templateize the workflow and processes. By gradually delegating tasks such as content writing, editing, and project management, you can create a system that allows for scalability. Start by hiring talented individuals who align with your process and train them on your workflow. This enables you to focus on strategy and account management, which are the more challenging and higher-skilled roles. By optimizing and streamlining your operations, you can achieve sustainable growth and maximize your efficiency as an agency.
Customizing Services and Aligning with Client Acquisition
When considering transitioning to an agency model, it is essential to analyze your client acquisition process and determine if it aligns with your desired agency offering. To avoid the difficulty of productizing unique services such as founder emails, it is recommended to focus on standardizable services that can be systemized and scaled more effectively. By identifying the common needs and pain points of your target clients, you can create a specific and optimized offering that caters to their requirements. This specialization allows for higher margins, efficient service delivery, and sustainable growth.
Building High-Skilled Teams and Prioritizing Strategy
As an agency owner, it is beneficial to build a high-skilled team that can handle specific functions, such as the customized services that require expertise and a deep understanding of the clients' voice. Hiring professionals who are not only talented writers but also strategists and account managers can ensure the delivery of high-quality and effective services. Although the margins for such services may be lower, the optimization of other operational areas can compensate for this. By harnessing the expertise and skills of your team members and focusing on strategy, you can free up your time and effectively scale your agency.
Understanding the Importance of Leverage in Scaling
One key aspect of scaling an agency is leveraging your resources and focusing on the most impactful tasks. By gradually delegating lower-skilled tasks, such as content writing and editing, you can free up your time to concentrate on higher-level functions, such as strategy and account management. This shift allows you to maximize your efficiency and grow your agency effectively. Understanding the game you're playing, whether it's a craft or a scalable business, is crucial in determining the right approach to scaling your agency. By aligning your client acquisition strategy with your desired agency model and optimizing your operations, you can achieve sustainable growth and success.
Creating a Blueprint for Scalability and Growth
To successfully scale an agency from a freelancer model, it is essential to create a blueprint that outlines the workflow, processes, and expectations for each role within the agency. This blueprint helps in defining clear responsibilities, aligning goals, and ensuring effective communication. By gradually optimizing tasks and roles, you can transition from being an operator to working on the business. Effective communication and visibility through daily reporting allow for better management and development of talent. By understanding the game you're playing, capitalizing on expertise, and building an efficient blueprint, you can achieve scalable growth and take your agency to new heights.
In this episode, Jordan gets interviewed on how to build an agency.
If you're a freelancer and want to learn how to move from freelancer to agency, this is a deep dive interview for you.
Follow Jordan on twitter:
https://twitter.com/jordan_ross_8F
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