The GaryVee Audio Experience How to Do Social Media Marketing the Right Way (The Exact Blueprint)
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Dec 11, 2025 
Gary Vaynerchuk, a prominent entrepreneur and marketing guru, shares fiery insights during a chat in Singapore. He discusses the evolution of marketing strategies for 2026, emphasizing the importance of social media as a powerful marketing tool. Gary advocates for producing vast amounts of diverse content across platforms like TikTok and Instagram, urging brands to treat social posts as critical marketing assets. He encourages hands-on experience over theory, promotes resilience in business, and challenges legacy practices that slow down creativity.
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Early YouTube Built A Wine Brand
- Gary launched a wine show on YouTube in February 2006 and built brand without paid media.
- That early content strategy was pivotal to scaling his family's wine business.
Scale Organic Content First
- Produce as much native social content as possible across platforms at low cost while keeping quality high.
- Use platform signals to pick winners, then amplify winners with paid media.
Social Posts Are Real Ads
- Social posts are marketing assets, not mere experiments, and can outperform traditional print ads.
- The industry treats social as lightweight while it now reaches more people than some legacy channels.