Personal Injury Mastermind 324. BONUS: Master Law Firm SEO in an AI Era: The Ultimate Guide to Dominating Search in 2025
A webinar replay: The SEO landscape is changing dramatically with the rise of AI search.
In this special webinar replay, Chris Dreyer and Logan Mosby break down how personal injury firms can dominate search in 2025 by mastering both traditional SEO and Generative Engine Optimization (GEO).
Sign up for our next webinar: Dominating Legal TV Ads in the Digital Age
If your firm isn't adapting to AI-powered search, you're already falling behind. In this episode of Personal Injury Mastermind, Rankings.io's Director of SEO Logan Mosby joins Chris to reveal the strategic shifts needed to maintain visibility as users increasingly rely on AI for decision-making. From structured data essentials to review optimization tactics, this comprehensive guide gives you the exact framework to thrive in the new search reality.
Key insights:
- How to conduct keyword research for both traditional search and AI engines
- Why structured data (schema markup) is now more critical than ever for visibility
- The shift from keyword density to writing from firsthand experience
- Building authority through third-party sites that AI engines reference
- How to optimize video content with dedicated pages and proper schema
- Strategic review acquisition to rank for "best attorney" searches
- Monitoring and updating content at the right frequency based on practice area
- The unexpected importance of Wikipedia and Reddit for AI search visibility
Guest Details
Logan Mosby is the Director of SEO at Rankings.io, where he oversees high-impact strategies for competitive law firms across the country. With over a decade of experience in technical SEO, content strategy, and local search optimization, Logan specializes in data-driven approaches that maximize visibility and revenue.
Chris Dreyer and Rankings Details
Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.
- Rankings: Website, Instagram, Twitter
- Chris Dreyer: Website, Instagram
- Newsletters: The Dreyer Sheet
- Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
- Work with Rankings: Connect