Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold Ep. 163 - 2024 is OVER! 2025 Trends... Pre-Black Friday?! 🎤 Livin’ on a Prayer? | Jay’s Scoop
In this episode, host Jay Schwedelson dives into the importance of getting ahead in YOUR marketing efforts as you approach September 1st (leading up to big holiday promo). He also provides actionable tips and insights on how you can adapt your email sending strategies for better engagement and results!
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Best Moments:
(00:42) The importance of staying ahead in your marketing strategy
(00:54) Significant data about marketing activities in the next 30 days
(01:07) Increase in Halloween and Q4 email promotions
(01:32) September 1st as a crucial date for marketers
(01:44) Shifting focus to 2025 after September 1st
(02:30) Impact of mentioning holiday or pre-Black Friday in email subject lines
(03:15) Need for a content audit to avoid outdated references
(04:02) Impact of mentioning the current year in B2B content offers
(04:50) Emphasis on relabeling content for 2025
(05:51) Jay's annual guys trip and its importance
(06:30) The chaos and fun of organizing the guys trip
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.