Brian Kroneman - Why Simplicity Wins in Channel Strategy

In this episode of Partnerships Unraveled, we dive into the remarkable journey of SentinelOne's channel evolution with Brian Kroneman, AVP of Global Programs and Strategy. From the moment SentinelOne declared itself 100% channel-led, Brian has been instrumental in turning that bold promise into a scalable, data-driven reality.

We unpack how building for partners from day one - architecting for MSPs, simplifying enablement, and aligning incentives, helped the company avoid the all-too-common “channel retrofit.” Brian shares candid lessons on program design, internal alignment, and the tools and metrics that turn partnership theory into predictable growth.

This episode is a masterclass in building programs that scale, evolve with complexity, and prioritize transparency and action over empty noise.

Tune in to hear:

• Why SentinelOne unified its entire partner ecosystem under one program framework
• How to design simplicity into even the most layered channel structures
• The KPIs that truly reflect ecosystem value beyond just bookings
• What automation really means for channel velocity and operational scale
• The renewal insight that unlocked significant retention wins, without lifting a finger

Whether you’re scaling a global partner program or just rethinking how to measure success, this one’s not to be missed.

Connect with Brian: https://www.linkedin.com/in/brian-kroneman/

_________________________

Learn more about Channext 👇

https://channext.com/

Watch on YouTube ►

https://www.youtube.com/@channext

#channelmarketing #channelpartners