The BarberShop with Shantanu Kapil & Deepak Break Down Their Founder-Investor Dynamic After 8 Years of Friendship
Mar 28, 2025
In this engaging conversation, Kapil Chopra, founder of EazyDiner and The Postcard Hotel, teams up with his longtime friend and investor, Deepak Shahdadpuri of DSG Consumer Partners. They share their unique journey of turning a friendship into a successful business partnership. The duo discusses the qualities that make a strong founder-investor dynamic, market identification tactics, and the evolution of consumer brands in India. Their stories encapsulate the mentorship and cultural alignment vital for entrepreneurial success.
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EazyDiner's Origin
- Kapil initially dismissed the idea of online table reservations in India.
- Deepak, having experienced the convenience abroad, persisted, leading to EazyDiner's creation.
From Skeptic to Believer
- Deepak's initial skepticism about Sula Wines turned into conviction after observing its growth.
- This led to his first institutional investment in Sula and the launch of his India-focused fund.
Veeba's Naming Story
- Deepak committed to investing in Veeba before the company had a name.
- The name "Veeba" was chosen as a tribute to Viraj Bahl's mother, highlighting the importance of founder passion.