Playmakers with Andrew Flachner Zillow x ChatGPT, FUB Terms of Service, & Private Listings | Live at Unlock
17 snips
Nov 12, 2025 
Join Errol Samuelson, Zillow's Chief Industry Development Officer, as he discusses the future of real estate and technology. He dives into how Zillow is integrating AI, including a unique ChatGPT experience for consumers and agents. Errol also explains the strategic vision behind Zillow Pro and emphasizes why agents should eagerly adopt new tools rather than resist change. He warns about the risks of private listing networks potentially harming transparency and fair housing, while ending on a strong note of optimism for the industry.
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Lean In To New Tech
- Agents who wait on new technology get left behind; leaning in and experimenting wins.
- Errol Samuelson says education and a growth mindset will pull teams ahead.
Start With Optimism
- Remain optimistic and focus on growth despite market uncertainty.
- Errol Samuelson advises agents to use that optimism to drive future success.
Search Moves From Queries To Conversation
- Conversational AI shifts search from keywords to natural dialogue and detailed needs.
- Zillow's ChatGPT app turns those conversations into targeted search results rapidly.